Skytec Reveals New Tagline

Skytec is a drone company — the proper phrase is “unmanned aerial systems” or “UAS” — that, well, doesn’t deal with your average drones. These aren’t your wedding photographer drone operators. The team at Skytec manages one of the most sophisticated fleets of drones in the country, completing jobs that are not for the faint of heart.

Flying massive drones is only part of what they do, though. Attached to their drones is some of the most powerful imaging technology around, and the data they collect with that equipment is integrated with geographic information systems (GIS) to produce easy-to-understand data analysis.

The problems they’ve faced messaging-wise are two-fold: First, they’ve had to separate themselves from drone hobbyists and operators with less advanced capabilities, and second, they needed a concise way to explain what they do.

Their original tagline, “Aerial Data Specialists” wasn’t so bad in that it told people what they are. Yet, over time they felt they needed something more effective.

After much thinking, they arrived at “Acquire. Analyze. Inform.”

Why?

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